'Pushing for more of the same' is not enough
You know your targets.
You see several opportunities in the market.
Your plan is somewhat similar to last year = “pushing for more of the same”
Can you shortly answer the fundamental question:
HOW will you deliver your growth target?
...several long ‘eeehhhmmm’s?
...you need to show me a 42 page PowerPoint with a Strategy & Plan?
The Growth Equation is Unique for your business
If you don’t know what drives impact, you cannot react before you see lack of results.
Once you understand your growth drivers, you can change
...FROM pushing harder for more of the same
...TO putting your efforts on the core impact drivers.
The principles are generic, the outcome is very Unique for your business.
Clarity from working with existing knowledge and data
Building the Growth Equation requires work and collaboration across teams as it builds on a mixture of your data, insights, and facts along with a sequence of logic that makes it right for your business.
It is unique for your business, and a framework for conversation, analysis and drawing conclusions that helps align across your team.
Once established, you can continue refining as you learn, get new data and insights, and grow the business.
You do not need to have ‘all’ data for your market.
It works with data that you have, insights already captured, assumptions based on soft knowledge – and combining this brings to the table all available facts and soft knowledge.
Benefits include that this is dynamic, and whether you review it quarterly, half-yearly or another frequency, you always enrich it with new data, new insights, and learnings from executing your current plan.
It is a method with a framework that you replicate and refine over and over again.