I work with CEOs and CCOs to deliver
Growth and Commercial Development

When you recognize some of this

  • Growth is not as planned

    Although you all keep pushing harder…

  • Everyone is busy, no-one has time to develop

    Same ways-of-working as 6 months ago.

  • Planning is a numbers exercise

    Last years plan +5%, and then we push a bit harder

  • The new product is great

    How do we make it a commercial success?

I’ve been there myself

Morten Heedegaard

From hands-on in the engine room to the management teams of commercial organizations, working with teams and leaders across Marketing and Sales.

Diving into insights, and translating to plans that deliver impact.

There is no quick-fix.

There is no standard solution.

My work relies on experience and results in a wide range of commercial settings and routes-to-customer, from B2C and B2B to more complex B2B2C in various shapes.

The solution to your challenge must start with your needs. Must be owned by you.
As an external I can help diagnose and guide the building of your solution.

What I help you do

  • Growth & Commercial Impact

    Unlocking growth drivers and aligning commercial efforts for growth of the business or the coming launch.

  • The Commercial Engine

    Strengthening the impact of the "commercial engine" - the combined efforts of Sales & Marketing, their processes, tools, and priorities.

Contact me

And let's talk about your sitution / need / ideas.
Solutions can then go in the direction of an inspirational talk, a workshop, co-leading a project, or an advisory-model.

Write me a few lines and suggest timing for a call.

I write about the Fundamentals for Growth and Business Leadership

Leadership: Lesson One

Orchestrating results through Leadership begins and continue to grow from Mastering the Fundamentals.

Available from all major platforms, including

Amazon     Apple Books     Barnes & Noble     Rakuten Kobo     Saxo

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