I support Leaders and Businesses with Commercial Planning & Development
-
Growth Drivers
The Revenue & Growth Drivers for your business
-
Planning
Business & Brand Planning: Solid connection between targets and HOW to make it happen
-
GTM and Launches
Product Launches and Go-To-Market planning
-
From Data to Impact
Translating Data to Insights to Decisions to Actions to Impact
Read more about
I'm Morten Heedegaard
I help developing the Commercial Engine for better results

I work with Leaders and their teams to enable growth and development through fundamental development applicable beyond one-off projects.
I help gain clarity of the Growth Drivers for the business and to translate it into operational execution and tasks along with supporting the Leadership of change and execution.
Ultimately, results only come through improvements in day-to-day work.
Ultimately, I aim to help transform the impact of your team and investments for better results beyond tomorrow.
My experience include years of deep work in the commercial engine room and being at the Management Teams of international organizations.
This include
+20 years of leading projects and teams in the corporate world
P&L responsibility across +15 countries
Orchestrating product launches in very diverse markets
Driving Commercial Excellence projects across Sales & Marketing
Process & Tool development for business & brand planning
Brand & business strategy development for opportunity identification and growth planning
...and in particular commercially anchored initiatives and cross-functional change at international scale.
Different ways I can support
-
Speaking & workshops
An inspirational kick or mini workshop with your team / management team.
-
Sparring
You prefer to do it yourself.
I act as a sparring partner for you as leader(s) behind the scenes. -
Project Based
I am working with you and the team to execute and deliver impact on a specific project.