Leadership to improve the Commercial Engine for better results
I work with Senior Leaders and their teams to enable growth and development through Fundamental and Timeless Principles that are applicable beyond one-off projects.
I help gain clarity of the Growth Equation for their unique business and to adapt the fundamental Leadership Ecosystem for enabling continuous and structural enhancement of HOW their engine is running, because improvements in day-to-day business is the foundational driver of impact.
Mastering these Fundamentals is key to raise clarity, to focus the energy, and to reduce complexity.
Ultimately to transform the impact of your team and investments for better results beyond tomorrow.

My backgrund?
My experience include years of deep work in the commercial engine room and being at the Management Teams of international organizations.
This include
+20 years of leading projects and teams in the corporate world
P&L responsibility across +20 countries
orchestrating product launches
and in particular commercially anchored initiatives and cross-functional change at international scale.
See more and feel free to connect at LinkedIn.
Morten Heedegaard
How I support Leaders and Businesses
Commercial Development
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The Revenue & Growth Formula for your business
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Business & Brand Planning: Solid connection between targets and HOW to make it happen
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Product Launches and Go-To-Market planning
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Translating Data to Insights to Decisions to Actions to Impact
Leadership, Impact, and Change
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Supporting leaders in the shift from day-to-day and ad-hoc’ism to integrating continuous and structural improvement in the commercial engine across teams, ways-of-working, and tools.
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Improving performance through focused and prioritized projects: From defining objectives to supporting leaders in execution of change processes and ways-of-working, capabilities and tools.
Read more about
Cooperation tailored to your need
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Speaking & workshops
An inspirational kick or mini workshop with your team / management team.
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Sparring
You prefer to do it yourself.
I act as a sparring partner for you as leader(s) behind the scenes. -
Project Based
I am working with you and the team to execute and deliver impact on a specific project.
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Part time
I am part-time Commercial Development consultant working 1-3 days/week with you over a period of time.