I'm Morten Heedegaard

I help developing the Commercial Engine for better results
I work with Commercial Leaders and their teams to enable growth and development through fundamental development applicable beyond one-off projects.
I help gain clarity of the Growth Drivers for the business and to translate it into operational execution and tasks along with supporting the Leadership of change and execution.
Ultimately, I aim to help transform the impact of your team and investments for better results beyond tomorrow.

I am Danish.
I bring commercial perspectives and hands-on experience from years of work with commercial-, business- and growth planning, product launches, and other commercial disciplines.
I have navigated commercial landscapes and routes-to-market from B2C to more complex B2B2B2C, and orchestrated growth through local teams and organizations as well as distributor-led market operations.
Today, I use my experience to help others through consulting and advisory roles and have a fractional role at Danish Business Angels (DanBAN) screening startups and hosting pitch events.
Previous roles include:
Marketing
Nordic Marketing Manager, Marketing Manager New Business Development
Commercial Management: P&L and Team leadership
Regional Business Unit Manager (3 countries), Regional Commercial Director (15 countries)
Commecial Development
Business Development Director (Europe), Continuous Improvement Manager, and Head of Nordic Consumer Excellence.
I prefer discussing the 80%-ugly-draft outline in Excel
rather than an over-polished plan in PowerPoint filled with buzzwords.
I bring curiosity for underlying structures
Business drivers, Processes / Ways-of-working and How decisions are being made.
The smell of a quick-fix makes me skeptical
I would rather Hurry Up Slowly to understand what is right to do before rushing to action.
I love to see improvements also in the small ways-of-working
as details do matters to deliver even better results beyond tomorrow.
I appreciate honest dialogue, commercial realism and practical momentum.
Engagement
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Speaking
An inspirational talk about Growth Drivers, Sales & Marketing Processes, or Leadership enablers for orchestrating growth.
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Workshop
A leadership or team workshop to dive into Growth planning, Sales & Marketing processes, or Leadership implications for driving growth.
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Project
I work part time with you and the team to deliver impact through a specific project.