On this page you find the formal and legal information related to this website.

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Lesson One Company Information

The company behind this website and services is:

Lesson One ApS
Kirsebærvej 1
3060 Espergærde

DK VAT 3737 5896

Bank: Spar Nord Bank

Cookie policy

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately is most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Twitter and LinkedIn may set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy  policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through email: contact@lesson.one

Credits: www.cookiepolicygenerator.com

Terms & Conditions

Thank you for checking out our Terms and Conditions.

Our lawyers are currently busy finalizing the complete legal text, but in essence here is how it works:

Placing an order and paying

When placing an order, you will be re-directed to PayPal. PayPal handles the payment between us, i.e. you pay to PayPal and the money are then in our account at PayPal.

In this way, your credit card information or PayPal details are never reaching lesson.one, they stay between you and PayPal.


Once your order is placed, digitial products are delivered to your email address as a link to download. Physical book(s) are shipped within 3 days – often faster. Books are shipped through the Danish postal service. Tracking is unfortunately not possible.

Your data

Once again: your credit card details only reach PayPal. Other data related to handling your order, e.g. your name, email, address, and country is stored only in our webservers, and not passed on to anyone else. For more information about your data, please see the Data Protection Policy section on this page.

USA and Canada

At this point we do not ship and sell physical products and books to USA and Canada, please place your order for the book with Amazon.


For any questions, please contact us at contact@lesson.one

Changes to Terms and Conditions

Terms and Conditions may change without notice, and will always be available at our website.

Version: 1 March 2016

Data Privacy

At Lesson One, we help leaders with business development leadership.

Integrity and protection of sensitive information is fundamental in all our work, and we are committed to protect and respect your privacy. We work in compliance with EU- General Data Protection Regulation (GDPR), and this privacy statement is valid for the use of our web services and for other services provided by us.

Who are we?

Lesson One ApS helps leaders with business development leadership and is the data controller of any data exchanged between you and us.

You may contact us at contact@lesson.one

What type of information do we collect?

Upon signing up to our newsletter, email-courses, or downloading a discussion framework, blueprint or other document, we ask for your email address.

When you purchase products or services, online training, blog updates or webinars, fill out a form, or contact us for products and services, we collect information necessary to fulfil your purchase or respond to your request. This may include your name, email address, phone number, address, company, job title, and industry.

During visit to our sites, some information is automatically collected. This may include your IP address, operating system, browser type, address of a referring web site, and your activity on our sites. If you access the Sites from a mobile device, we may also collect information about the type of mobile device you use and the type of mobile browsers.

Use of data

We do not share or sell your personal information to anyone.

We collect and use your personal information to provide the services requested or ordered by you and to operate and improve our sites and services. These uses include providing you with more effective customer service; making the sites or services easier to use, performing research and analysis aimed at improving our products, services and technologies.

We further use your information to help you complete a transaction or order, to provide products and services requested by you, and to communicate and share information with you.

Data is stored as long as needed for these purposes.

Sharing your data

We would never sell, rent, or trade any of your information with any third parties.

Our use of external data processors

We may use external data processors to assist us in product delivery, payment transactions, management of e-newsletters, e-marketing, and other core processes required to operate our site. Any cooperation with such external data processor is always regulated by a signed Data Processing Agreement acting within the framework of this Privacy Policy.

If the external sub-contractor processes Personal Data outside the EU, this work must be in accordance with the EU GDPR legislation framework

Third-party providers with whom we currently work:

  • Active Campaign – managing e-newsletters
  • PayPay – payment processing
  • Stripe – payment processing

Legal basis for collecting data

We collect personal data based on your consent, and your consent will always be stored in our systems.

We use the personal information as described above.

Your rights to your personal data

You have the right to request a copy of your personal data, to request us to correct your personal data if inaccurate or out of date, and to request that your personal data is deleted.

You may also withdraw any consent to personal data processing at any time.

If you want to withdraw your consent to e-marketing, please make use of the link to manage your subscriptions included in our communication. Unsubscribing from our email services does not prevent us to send you order confirmations and other order- and transactional-communication, in case you place an order with us at a later stage.

For any questions, please contact us at contact@lesson.one

The use of cookies

Please refer to our cookie policy in another section of this page.

Changes to this Privacy Statement

We reserve the right to change these conditions at any time.

Your right to complain

If you are unhappy with the way in which your personal data has been processed, please contact us at contact@lesson.one

Should you be unhappy with our handling of your request, you have the right to contact the Danish supervisory authorities directly: www.datatilsynet.dk

Datatilsynet, Borgergade 28, 5, 1300 København K. Tlf. +45 3319 3200 eller e-mail dt@datatilsynet.dk

Updated 25 September 2018.